NEXT BASKET: Web2 & Web3 Ecosystem
NEXT BASKET is the answer to the question:
"Why has it been so hard to sell online?"
What is NEXT BASKET?
NEXT BASKET is an innovative, AI based 360-degree e-commerce ecosystem, used to create and manage e-commerce stores and marketplaces.
What's different about NEXT BASKET
The System is built as an AI-native platform — with AI at its core, not as an add-on
The growth strategy is based on 3 business models that are unique in the market
The company is working on creating fully AI-driven online stores
NEXT BASKET wants make the first Web3 e-stores based on its NEBA Token
The company currently has sales in seven countries on four continents
The company's growth strategy is based on the development of four core areas
AI-Native Platform
The platform features artificial intelligence embedded throughout its software, making it an "AI platform at its core"
This is through the following innovations:
The company is working hard to create the first fully AI-driven online store that selects and orders merchandise, builds and manages marketing campaigns, handles sales, and interacts with end customers.
At this stage, NEXT BASKET's programmers have achieved another unique AI innovation via a special protocol: every functionality in the e-store is AI-driven. This leads to a previously unattainable ease of management, allowing even those inexperienced in e-commerce to develop their online store.
Unique Business Models
Offering new and unique business models tailored to new realities:
These are the D2C model DROPSHIPPING and the B2B model Business Without Employees, designed for solo traders.
In addition, there's the D2C GLOBAL model, which enables manufacturers to easily expand their sales into new countries and continents.
Dedicated AI Department
The dedicated AI department monitors the rapid development of artificial intelligence, ensuring any new capability is immediately implemented in both the software and functionality of online stores and marketplaces.
Web3 Integration
First steps into Web3
With the help of its proprietary NEBA Token, NEXT BASKET is developing decentralized, AI-managed online stores — bringing greater security, speed, and lower costs for the end user.
Why Will This Foster Success?
At least 30% of people working behind a computer will soon be out of work, replaced by AI. When this happens, we will be there to help them on their new path in e-commerce.
Innovation Within the NEXT BASKET Software Platform
100% AI-powered business process management
Companies can upgrade their platform with 100% AI-powered business process management without the need for owner intervention.
This is possible for two important reasons:
Unlike traditional platforms that add artificial intelligence as an afterthought, NEXT BASKET embeds its own AI model directly into its core. This is because NEXT BASKET's software is built on a microservices architecture, allowing AI to be embedded directly into the heart of the software, replacing the existing machine control with a new AI brain.
The company utilizes a proprietary software protocol that enables the easy and fast integration of AI, not only in the core, but also in each microservice that manages a relevant function within the online store.
Microservices architecture with embedded AI
The architecture of the platform is built on the principle of microservices with embedded AI in each layer.
This enables intelligent real-time decisions and instantaneous response in under 0.1 milliseconds, well below the threshold of human perception.
These solutions provide:
All this leads to an exceptional user experience and higher conversions, as even a 1-second delay can reduce conversions by up to 20%. The platform acts as an "invisible hand" for the merchant - not just a tool, but a self-optimizing business partner.
How the NEXT BASKET Ecosystem Works
NEXT BASKET is a 5-in-1 business model combining all the elements needed for successful online commerce:
AI-based software platform
An innovative e-commerce platform, built according to all best global practices, with a built-in AI model in the core for comprehensive intelligent management.
The platform enables the creation of a fully functional online store in under 3 hours, automating technical tasks and supporting real-time business decision-making.
Integrated ERP system
The built-in ERP in the NEXT BASKET platform has all the necessary functions to manage business processes (orders, inventory, accounting, and more), eliminating the need for separate software.
Fulfillment warehouse software
Specialized warehouse management software is used in NEXT BASKET warehouses, processing online orders to optimize logistics and inventory management by working in sync with the AI core for proactive replenishment and fast order fulfillment.
Global warehouse network
A network of fulfillment warehouses in different countries, designed to operate under NEXT BASKET's D2C business models. This enables global coverage, fast delivery, and easy expansion of retailers into new markets.
E-commerce services
Over 112 different services (marketing, photography, customer service, SEO, warehouse operations, and more), some of which are free of charge and others provided for a price.
NEXT BASKET offers comprehensive 360° business process outsourcing, enabling our partners to grow their online businesses without the need for an in-house team or specialized knowledge.
With this unique combination of technology and services, NEXT BASKET positions itself not only as software but as a complete AI ecosystem that automates every aspect of e-commerce.
What Are Our Values?
AI-Driven Development
Our guide is the development of artificial intelligence.
Customer-Centric
The customer is at the center - It's their wants and needs that are important, not ours.
Realistic Promises
We only promise realistic products and features - We never betray our clients' trust.
Agility & Adaptability
Flexibility and quick reactions are key - Otherwise we will fall irreversibly behind our competitors.
Business Models
NEXT BASKET offers several flexible business models that cater to a variety of merchant needs. Through them, NEXT BASKET sustainably monetizes its platform and services while scaling a global presence:
1SELF - SaaS model, subscription $10-$44 per month
This is a typical standalone SaaS model where the partner rents the platform and manages their online store independently.
Unlike competing SaaS solutions, we offer the possibility of additional services (warehousing, marketing, sales) at the partner's request.
This makes our SELF model attractive to startup entrepreneurs seeking to launch quickly and affordably, with the flexibility to upgrade as needed.
2LOCAL - 7% fee of online store revenue
Create a new e-commerce site for an existing land-based store.
This model is designed for traditional retailers who do not have an online presence. The merchandise in their physical location becomes stock for the online store.
We integrate our ERP system on-site or connect it to the retailer's existing ERP, thereby merging the physical and online stores into a single system.
LOCAL enables small and medium-sized businesses to quickly add an online sales channel without a significant upfront investment, with NEXT BASKET sharing the risk and being paid based on actual success (a percentage of sales).
3DROPSHIPPING - unique SaaS model, subscription $10-$44 per month
NEXT BASKET offers a new D2C dropshipping model designed for small retailers and entrepreneurs without their own inventories.
Our platform is pre-connected to major global catalogues (e.g., AliExpress), allowing the creation of 100% ready-made online stores with pre-loaded products from a variety of categories.
These stores are sold turnkey to entrepreneurs who can start a business immediately without worrying about sourcing merchandise, with NEXT BASKET's software taking care of order fulfillment directly from suppliers.
This model has no equivalent in the world, positioning NEXT BASKET as a leader in dropshipping innovation.
4GLOBAL - unique D2C model, 7% commission on revenue
GLOBAL is our second unparalleled business model, designed for manufacturers seeking to enter foreign markets.
NEXT BASKET has software integration with global logistics partners (e.g., DHL) and fulfillment warehouses in Europe.
Manufacturers from Asia supply their products to these warehouses, and we establish online stores for 28 European countries, managing the entire online business, from marketing to logistics.
This enables the manufacturer to quickly enter a new market without having to build its own infrastructure.
According to our studies, this model only has a working equivalent in Indonesia (for European manufacturers) but is not implemented anywhere else in the world, which gives NEXT BASKET the advantage of being the first.
5Business Without Employees - Commission 7% of revenue
In this model, the partner develops an online business without hiring its own staff - NEXT BASKET performs all operational activities.
We connect the partner's online store with our fulfillment warehouse, assuming responsibility for order management, inventory, customer service, and marketing. The partner only delivers their products to our warehouse, and we do the rest for a percentage of turnover.
This 2-in-1 model (software + services) enables individuals with high-quality products or ideas to quickly and easily grow their business without building a team, leveraging our infrastructure and expertise.
6NB PRO - Fee of 1% - 3% of revenue
With the NB PRO model, we target large online retailers and high-turnover brands. Here, NEXT BASKET creates and maintains online stores for corporate clients requiring the highest performance, security, and personalization.
Our platform is designed to withstand huge load (hundreds of thousands of products and heavy traffic) with exceptional stability. This makes it ideal for stores with high turnover, where even minimal improvements in speed and conversion lead to a significant increase in profits.
NB PRO empowers large merchants to focus on their core business. At the same time, we ensure their online platform remains one step ahead of the competition in terms of features and AI optimizations.
Through these models, NEXT BASKET covers the full spectrum of online commerce - from small, standalone shops to large corporations and B2B distributors. Our AI platform and 360° services play a key role in all models, setting us apart from competitors and creating high barriers to entry for anyone attempting to replicate our model.
How We Will Take Market Share from Shopify in the US
Shopify is a major competitor in the global SaaS market for online stores. NEXT BASKET has a clear strategy on how to gain market share even in the mature US market, which Shopify currently dominates:
Lower costs for merchants
Thanks to the efficiency of our model, the final monthly cost for US partners will be approximately 30% lower than the equivalent cost on Shopify, with at least the same feature set.
We achieve this by not charging a transaction fee and including more features in our package. This plays a significant role in convincing price-oriented entrepreneurs to choose NEXT BASKET.
"All-in-one" vs "software only"
Shopify is primarily a software platform, while NEXT BASKET is an all-in-one model.
We provide not only technology but also a range of services, including marketing, logistics, customer service, and more. This makes us the preferred choice for clients who need assistance with their business and lack the resources to manage all necessary processes themselves.
Customization and flexibility
Online stores built with NEXT BASKET can be fully customized according to the partner's specific requirements.
Our expert team and industry-leading technology enable us to create custom projects, whereas Shopify limits merchants to its standard templates and apps. Our ability to adapt to our clients' businesses is a key advantage.
AI advantage and autonomy
NEXT BASKET is the first AI-driven platform, offering benefits such as automatic conversion optimization, dynamic pricing, and proactive marketing—all built-in from the start, without the need for additional plugins.
Shopify is only now adding AI assistants (e.g., the Sidekick project) and relies heavily on external developers for advanced AI functionality.
Our proprietary AI ecosystem enables us to offer merchants a more innovative platform that continually improves and outperforms competitors.
Through this combination of better price, richer service, flexibility, and cutting-edge technology, we expect a significant portion of entrepreneurs launching online businesses in the US to choose NEXT BASKET over the alternatives. Our approach makes the platform the natural choice for the next generation of online merchants.
What Are Our Goals?
At NEXT BASKET, we've set ambitious but achievable goals that reflect our unique business model and drive for global leadership:
Become the dominant dropshipping platform
We plan for our unique dropshipping D2C model to become the leading dropshipping method worldwide. We'll persuade thousands of small merchants to start their business by buying 100% ready-made online stores, which will make them successful entrepreneurs and us a major driver of a new wave in e-commerce.
Develop the GLOBAL model
We aim to further develop and establish our second unique D2C model, GLOBAL, as a channel for manufacturers wishing to expand into foreign markets. The goal is to facilitate an easy expansion for manufacturers from Asia to Europe (and, in the future, from Europe to the USA and Asia), where NEXT BASKET becomes the preferred partner for global online distribution.
Promote the Business Without Employees model
We'll promote the chance for entrepreneurs to run an online business entirely using our team, without hiring any employees. We believe the Business Without Employees model is the future for many small businesses seeking passive or supplemental income, and we plan for it to take a significant share of our store portfolio.
Become the preferred platform for large retailers
We aim to become the preferred software and partner for large-scale online projects with the largest retailers and distributors. We anticipate a growing demand for high-performance e-commerce software, particularly in the B2B segment, where competition is relatively weak. NB PRO and NB B2B have the potential to become the de facto standard for large businesses seeking stability, personalization, and AI optimization.
Invest in fulfillment infrastructure
We will strategically invest in building our fulfillment warehouses in key locations. This completes the circle of the NB 360° model, from software to services to physical execution, all under our control, ensuring quality and speed of service.
Become a unicorn
By meeting the above objectives, we aim to achieve market share and financial performance that will result in a company valuation above $1 billion (unicorn status). Our strategy is to dominate niche business models where we have no competition, thereby generating exponential growth. We believe that, with the uniqueness of our platform and the speed of our execution, becoming a unicorn is a realistic target within the next three to four years.
Happy shareholders
At the heart of everything, we have also set a goal of achieving a high return on investment. We aim for a minimum of 20% annual growth in value for our shareholders, through a combination of rapid growth, entry into new markets, and the use of a sustainable business model with recurring revenue (subscriptions and commissions).
These goals are integral to our path to global success. They are aggressive but achievable, backed by our competitive advantages and industry vision. Each goal is a step toward establishing NEXT BASKET as a next-generation technology leader in e-commerce.
How We Will Achieve Our Goals
To realize our ambitious goals, we have formulated a clear strategy based on our unique strengths and innovations:
The first 100% AI-driven platform
NEXT BASKET will establish itself as the pioneer of fully AI-led e-commerce. Our platform is designed to enable artificial intelligence to automatically manage all aspects of an online store, from user experience personalization and inventory management to marketing and customer service. This creates an online business that optimizes itself spontaneously. No other platform has ever achieved this level of autonomy.
Integration of our proprietary AI model
We have developed and will continue to refine our own AI protocol, deeply integrated into NEXT BASKET's architecture. Thanks to this integration, we can achieve unparalleled speed and process intelligence.
The system's 0.2 ms response time allows the AI to apply almost instantaneous adjustments. For example, it will recommend products or reallocate resources at precisely the right moment. This architectural depth of AI is challenging for competitors with traditional platforms to copy, providing a sustainable technological advantage.
Three tax-free D2C models for global expansion
Our growth strategy is based on three unique Direct-to-Consumer models - Dropshipping, Business Without Employees, and Global, which have no direct competitors in the market.
Through the Dropshipping model, we will target a mass consumer segment of people seeking an easy entry into online commerce.
With Business Without Employees, we will attract entrepreneurs seeking passive income or a side business with minimal operational burden.
With the Global model, we open the door to intercontinental trade, offering an unprecedented service to manufacturers worldwide.
These three models are our engine for exponential growth - each successful store attracts new partners, organically expanding the NEXT BASKET ecosystem.
Microservices architecture with built-in AI
Our platform is built as a collection of independent modules (microservices), each enriched with AI functionality. This approach ensures exceptional scalability and reliability - different services (catalog, shopping cart, payments, marketing, etc.) can be built upon and deployed independently of each other without bringing the entire system to a halt. The AI built into each module ensures decisions are made locally and instantly, without delay.
The result is an ultra-fast platform that remains stable even under peak load, while also self-learning from every user action. This enables us to innovate quickly and respond to the market more efficiently than our competitors' clunky, monolithic systems.
Robo marketing - automated marketing platform
A key element of our success will be our own Robo Marketing platform - a fully automated AI digital marketing system. Robo Marketing will handle tasks such as ad management (Google, Facebook, TikTok, etc.), email campaigns, customer segmentation, and personalized offers—all without requiring human intervention.
Through machine learning, the system will optimize ad budgets in real time, select the most effective channels for each store, and even generate marketing content (banners, slogans) based on customer behavior data. This platform will give our partners marketing on autopilot, unattainable for competitors.
As a result, we expect a lower CPA (cost per acquisition) and higher LTV (customer lifetime value) for NEXT BASKET stores, which will directly increase their revenue and profitability.
Building a global team of top talent
Despite NEXT BASKET's high degree of automation, we believe people make the difference. We will continue to attract and develop the best professionals, including software engineers, AI specialists, marketing experts, logistics managers, and other key talent.
The combination of a visionary leadership team and motivated employees ensures that NEXT BASKET can execute its bold plan. We have created a culture where every employee understands our goals and works with a sense of mission - to transform the future of commerce.
Continuous innovation and learning
To stay ahead, we've made continuous improvement part of our DNA. We proactively implement new features, integrations, and innovations before customers even ask for them. Every new technology (e.g., GPT-4/5, AR/VR in shopping, IoT integrations) is evaluated and integrated into the platform when possible, to stay one step ahead of trends.
We also learn from our mistakes - each omission is analyzed in detail to improve processes and prevent mistakes from being repeated. This culture of continual self-improvement allows us to adapt quickly in the dynamic e-commerce environment.
By executing this strategy—combining unique technologies, innovative business models, and the right team—NEXT BASKET will realize its goals. We are creating a new industry standard that will leave the competition playing catch-up, a formula that investors recognize as the winning strategy for the next unicorn.
What Business Needs Do We Solve?
NEXT BASKET is designed to provide solutions to specific pain points and needs that existing platforms do not fully address:
Innovators without experience
Many people want to start an online business but lack the knowledge or are intimidated by the technical complexity. NEXT BASKET offers an easy entry.
Through our Dropshipping and Business Without Employees options, anyone can start an online store without specialized skills. We provide a ready-made store, products, infrastructure, and even customer service, eliminating barriers for newbies.
Existing online merchants looking for a better platform
Many existing online businesses want a modern store with more features, but at an affordable price. NEXT BASKET delivers just that.
The SELF option allows them to migrate to our platform, getting rich functionality and AI enhancements, often at a lower monthly cost than their current provider. The added value (such as faster speed, better UX, AI search engine, and chatbot) comes in a bundle, at no additional charge.
Traditional physical stores without an online presence
Many merchants with offline businesses often overlook the opportunity to significantly increase their revenue with an online store.
With the LOCAL model, we offer them the ability to start an e-commerce store with minimal effort. We connect their inventory to the platform, train their staff, and provide ongoing support with services. The result is a new sales channel that generates additional revenue without requiring them to have e-commerce expertise.
Manufacturers without direct access to end customers
Europe: Approximately 76% of manufacturers do not have e-sales
Source: Eurostat - E-commerce statistics
USA: Approximately 32% of B2B organizations do not have an e-commerce storefront
Source: 2024 B2B eCommerce Trends Report - Dynamic Web & Sapio Research
With LOCAL (in B2B mode), we provide a comprehensive solution: we integrate with the manufacturer's ERP system and create an online store or portal for them, through which they can sell directly to end consumers or retailers. In short, the manufacturer gains control over their distribution and customer data, and we delve into the value chain.
Large online retailers without a proper scaling solution
Major players in the e-commerce market often lack a secure and reliable platform for operating at scale (e.g., millions of users and thousands of orders per day).
With NB PRO and NB B2B, we offer this solution—a high-performance, battle-tested platform backed by 24/7 support and expert services. Moreover, we can customize these solutions to meet customer needs, which is something that mainstream SaaS platforms cannot or will not do.
In short, NEXT BASKET is the answer to the question "Why has it been so hard so far?" for different types of traders. We make online commerce easier, more affordable, and more profitable for everyone, from individual entrepreneurs to global manufacturers. We solve real-world problems, ensuring demand and boosting growth for our business.
Potential Risks and Risk Management
Despite the enormous potential NEXT BASKET faces, we recognize and proactively manage several risks associated with our operations:
Technology risks
Platform crashes, data security breaches, integration errors.
Mitigation: Our high investment in infrastructure and QA guarantees reliability.
Market risks
Aggressive competition, changes in consumer behavior, and macroeconomic downturn.
Mitigation: Our unique services (e.g., 360° outsourcing) differentiate us and build loyalty, which mitigates pricing pressure.
Operational risks
Human error, warehousing and logistics problems, and delivery delays.
Mitigation: We conduct regular staff training and have internal service level audits (SLA) to ensure standards are met. In logistics, we work with established partners and always have a backup plan (e.g., an alternative courier or warehouse for unforeseen situations).
Regulatory risks
Changes in legal requirements for online commerce, data privacy (e.g., GDPR), and new regulations for AI and cryptoassets.
Mitigation: We embed privacy-by-design principles and AI ethics into product development. Regarding our NEBA token and Web3 activities, we collaborate with regulators and legal experts to ensure full compliance. We anticipate changes rather than react after they're announced or implemented.
Through preventive risk management, NEXT BASKET not only protects its business and investors but also creates a sustainable competitive advantage. A stable and reliable company in a turbulent environment earns the trust of customers and partners, and trust is the currency of the new digital economy.
Key Partnerships (USA)
Strategic partnerships play a key role in our global expansion strategy, particularly in the US market. We are building an ecosystem of partners to ensure consistently exceptional service:
Logistics
UPS, FedEx, USPS. We work with the leading courier and postal operators in the US, ensuring fast and reliable deliveries for our store customers. With special discount contracts and integrated tracking systems, we provide excellent service to our end customers.
Fulfillment
Amazon FBA, ShipBob, Flexport. In addition to our own warehouses, we partner with established third-party logistics (3PL) providers. This allows us the flexibility and speed to enter new regions without significant capital investment, while maintaining a high level of performance.
Payments
PayPal, Stripe, Braintree. We have integrated the most popular payment solutions to facilitate user transactions. Customers can pay by card, through PayPal, or via other methods, which increases conversions.
Web3 payments
BitPay, Coinbase Commerce, Circle (USDC). As part of our vision for decentralized commerce, we are adding cryptocurrency and stablecoin payment options. This attracts a new segment of tech-oriented consumers and positions us as an innovator among e-commerce platforms.
Fintech / "Buy now, pay later"
Affirm, Klarna. We integrate BNPL services, which are highly popular in Western markets. This increases the average order value and gives additional convenience to customers.
Financial services for merchants
Payoneer, Brex. We offer our partners easy payment and growth financing solutions. Through these partnerships, merchants gain access to working capital, company cards, and other financial tools to support their business.
Marketing & Automation
Klaviyo, Omnisend, Recart. While we develop our own abandoned cart and customer retention tools, we partner with the best SaaS solutions in the field. This ensures that even during the transition period, our stores have top features for email and SMS marketing, retargeting, and more.
These partnerships ensure a fast start for NEXT BASKET in any new market. Instead of building everything from scratch, we connect with already established players, thus offering a complete product from day one.
As we grow, some of these functions will be integrated into our own AI solutions, but we will continue to cultivate partnerships that add value for our customers and partners.
Marketing Strategy – USA
As NEXT BASKET enters the US market, we are focusing our marketing efforts on quickly acquiring a critical mass of consumers. Key elements of our strategy include:
Focus on appropriate business models
We are initially targeting the US market with the SELF and Dropshipping models, which have the broadest appeal. The remaining models (LOCAL, Global, NB Pro, and B2B) will be launched in phases once we have proven our concept and established a base of successful examples.
Target Audiences
Our marketing campaigns are targeted at two primary audiences:
1. New online entrepreneurs who have never had a store (for SELF)
2. Small merchants who already sell on marketplaces like Amazon/eBay or have a small store but want their own brand (for Dropshipping)
These groups are the most likely to adopt a new platform, especially with the promise of AI automation and the potential for easy success.
Customer Acquisition Channels
We use a multi-channel digital marketing mix:
- Google Ads (search) to capture organic traffic for keywords like "start online store"
- TikTok and YouTube (video) to tell the stories of our successful merchants and demonstrate AI features
- Meta (Facebook/Instagram) for remarketing and lookalike audiences
- Affiliate networks for peer recommendations
This approach provides us with broad visibility and the ability to optimize spending based on the most effective channels.
Content and Branding
We have built an image of an educational leader and partner to entrepreneurs. We organize weekly webinars, such as "Start Your First Online Store" and "Profit with Dropshipping," and publish blog articles and guest posts in influential publications. Additionally, we create UGC (user-generated content) videos featuring real stories from merchants.
The NEXT BASKET brand will be associated with the idea that "online commerce has never been easier," backed by examples and credibility.
Nurturing and retention
We implement a 90-day email/SMS stream (via Klaviyo or Omnisend) for every interested customer. These communications include educational materials, a personalized demo of the platform, an offer of a free 30-day trial store, and a call-to-action to upgrade to a paid plan. Through automation, we ensure that no lead goes to waste, constantly reminding recipients of the value we offer.
Building credibility and social proof
We have planned an active PR presence. We will target "Best eCommerce Platforms USA" type search terms in SERPs (search engine rankings) and tech publications, as well as publish case studies of the top 10 successful stores created with NEXT BASKET. Through these stories, we will show real results to convince skeptics to give the platform a try.
Year 1 KPI (USA)
2,000Active SELF stores
5,000Active Dropshipping stores
CAC ≤ $120Cost per customer acquisition
ROAS ≥ 4xReturn on ad spend
These numbers will demonstrate the sustainability of our business model and lay the groundwork for accelerated growth through Series A funding or the reinvestment of revenue.
Our marketing strategy is dynamic: we will adapt it according to results. However, our core mission remains unchanged: to make NEXT BASKET a recognizable name in the US, with a reputation for being a platform that makes the dream of successful AI-powered online ventures a reality.
Long-Term Vision: Fully Autonomous E-Commerce (AI IQ > 500)
At the core of NEXT BASKET's vision is the belief that the future of e-commerce lies in complete autonomy powered by artificial intelligence. Our long-term goal is to reach a level of AI capable of autonomously running a complete online business according to merchant-set goals and KPIs. We denote this goal with the ambitious metric of "AI IQ > 500". This represents an AI with an intelligence level that far exceeds current narrow automations, entering the territory of strategic thinking and adaptation.
What will this mean in practice?
A platform with AI IQ > 500 will be able to:
Automatically optimize the sales funnel
The AI continuously analyzes customer behavior, predicts trends, and dynamically adjusts marketing campaigns and product placement to maximize conversions. For example, if a product gains popularity on social networks, the AI will immediately increase its visibility in relevant stores and run targeted advertising.
Proactively Manage Inventory
With high accuracy, AI will forecast demand for each product and automatically initiate replenishment at suppliers or redistribution of inventory between warehouses. This will prevent popular items from running out or slow-moving items from languishing. Amazon is already reporting an approximate 20% improvement in inventory accuracy using AI, and we're aiming for even more.
Dynamically adjust pricing in real time
The AI will adjust product prices based on multiple factors, including competitor prices, remaining inventory, time of day, and customer profile, to optimize margin and turnover. This means each customer sees a customized price or offer that maximizes the likelihood of purchase while maintaining a healthy profit for the merchant.
Hyper-personalize the customer experience
From the homepage to post-purchase communication, every part of the customer journey will be tailored to the individual. The AI will create personalized product recommendations, adjust the banners the customer sees, the emails they receive, and even how the service chatbot communicates, all tailored to the specific user's profile and behavior. This level of personalization will foster loyalty and increase customer value over time.
The result of this complete autonomy is that marketers will be freed from day-to-day operational tasks, allowing them to focus on strategy, product, and brand development. Imagine an online business that runs itself - the seller sets the goals and the AI finds the best path to achieve them. This is our ultimate vision for NEXT BASKET.
For investors
This vision signals a drive for radical change in the industry. While most competitors offer incremental improvements with AI, we aim for a qualitative leap—a platform that not only supports but also replaces the need for a large operations team. Achieving an AI IQ > 500 would mean that NEXT BASKET is not just executing, but strategizing, learning, and adapting at a level never before seen in e-commerce.
Of course, this is a long-term goal (with a 5+ year horizon), but every new feature we add today, whether it's robo marketing, customer service AI, or logistics optimization, is a step towards this autonomous reality. We believe the companies that reach genuine AI autonomy first will be the leaders of the digital economy in the next decade. NEXT BASKET intends to be a leader, and that is why we are investing a significant portion of our resources into R&D and AI innovation.
Web3: NEBA Token and NEBA Pay - The Foundation of Decentralized E-Commerce
NEXT BASKET integrates Web3 technologies and blockchain innovation through NEBA Token and NEBA Pay, building a vision for decentralized e-commerce. This strategy combines traditional web (Web2) and new generation (Web3) technologies, creating a unified ecosystem of online stores, payments, and cryptocurrencies. The result is an e-commerce platform that is faster, more profitable, and more secure than traditional solutions—a platform capable of changing the rules of the game on a global scale.
NEBA Token - Description and Objectives
The NEBA Token is the cryptocurrency at the heart of the NEXT BASKET ecosystem. Created as part of the Web3 platform transformation, the NEBA Token aims to be more than just a simple digital asset; it functions as fuel for the entire ecosystem.
Through the NEBA Token, NEXT BASKET introduces decentralized mechanisms to online commerce, giving more control and benefits to both merchants and customers. The token provides transparency and security through blockchain technology, driving user engagement and unlocking new business models on the platform.
Ultimately, the goal of the NEBA Token is to drive the Web3 revolution in e-commerce—a future in which every participant benefits from the growth of the Web and their participation in it.
Real Use of NEBA Token: Loyalty, Cashback, Discounts, and Incentives
The NEBA Token finds immediate use in several key areas that create value for all involved:
Merchant discounts
Online store owners using NEXT BASKET receive approximately 25% off platform fees if they choose to pay them using NEBA Token. This significant saving incentivizes merchants to purchase and hold NEBA Tokens, making them part of their daily business expenses.
Loyalty program with cashback
End customers receive 0.5% cashback in NEBA Tokens with every purchase made through the platform. This cashback rewards users for their loyalty and encourages them to shop more often. To pay back the cashback, merchants periodically redeem NEBA Tokens from the market, which creates an ongoing incentive to demand the token.
In addition, NEXT BASKET provides free access to the platform to all merchants who opt in to the loyalty program, motivating them to implement the NEBA Token in their business and reward their customers.
For example, with 35,000 online stores boasting an average monthly turnover of $30,000, the required NEBA Token for cashback would amount to approximately 26 million tokens per month—an indication of the scale of demand the ecosystem can generate.
Monetizing data (Big Data)
The NEXT BASKET ecosystem generates enormous amounts of data on consumer behavior and shopping trends. Through embedded artificial intelligence, these Big Data resources are analyzed, and valuable insights are extracted.
Eventually, the platform plans to sell anonymized data to interested third parties (e.g., banks, marketing agencies), with the proceeds flowing back into the ecosystem. This initiative not only generates additional profits but also enhances the value and utility of the NEBA Token, as part of the funds generated can be used to redeem tokens or fund new features, ultimately benefiting both investors and users.
Decentralized marketplace and stores
In the long term, NEXT BASKET is preparing to launch decentralized online stores, marketplace platforms, and dropshipping solutions managed via blockchain and the NEBA Token. These future services will facilitate cross-border trade, reduce intermediaries and costs, and ensure more transparent interaction between traders and customers. The more traders and products that join this decentralized network, the greater the sales volumes, and with them, the greater the profits and value for all participants in the ecosystem.
Role of Retailers and Consumers Within the Ecosystem
Merchants and consumers are the driving force behind the success of the NEBA ecosystem, with both groups playing an active role and receiving several benefits:
Role of merchants
Online stores working with NEXT BASKET integrate NEBA Token into their business model. They use the token to pay their fees more profitably to the platform and fund cashback rewards for customers. In effect, merchants become co-investors in the ecosystem. By regularly purchasing NEBA Tokens from the market, they contribute to increasing demand and value. In return, merchants gain more loyal customers, higher turnover, and savings on fees, as well as a technological advantage by offering modern, secure payments.
Role of consumers
Customers of online stores are given real incentives to actively participate in the NEBA ecosystem. They can shop and pay with NEBA Token (or other cryptocurrencies) through NEBA Pay, thereby taking advantage of cashback rewards and the benefits of fast, secure transactions.
Users feel more in control of their data and enjoy greater financial freedom, as NEXT BASKET's Web3 model protects their privacy and eliminates several traditional fees.
In addition, customers who choose to hold NEBA Tokens may also find themselves in a position similar to that of investors, benefiting from the potential increase in token value as the network expands.
"Win-Win-Win" Scenario
NEXT BASKET's vision of decentralized trading through the NEBA Token creates a classic "win-win-win" scenario:
Customers win: Customers receive direct benefits, including cashback on purchases, lower prices (thanks to reduced merchant costs), and access to faster and more secure trading. They enjoy better service and new opportunities to leverage digital assets in everyday shopping.
Merchants win: Merchants attract more customers and increase their loyalty through cashback programs, while reducing their operating costs (through fee discounts). They also get free access to the platform and position themselves as innovative businesses that have adopted modern Web3 practices.
Investors win: Everyone who owns a NEBA Token, whether early investors or community members, can benefit from its rising value. As the ecosystem expands and demand for the token grows, their investment could yield a significant return.
NEXT BASKET WINS: The company solidifies its role as an innovator and industry leader by growing its ecosystem and attracting new consumer segments. Through NEBA Token and NEBA Pay, NEXT BASKET differentiates its services in the market and creates a sustainable growth model where success is shared between the platform and its users.
NEBA Pay - A Next Generation Payment System
To complement the capabilities of NEBA Token, NEXT BASKET is developing NEBA Pay, an advanced payment system built on blockchain technology. NEBA Pay is specifically designed to meet the needs of decentralized commerce, offering secure, fast, and profitable payments for online stores and their customers.
Payments with NEBA Token and other cryptocurrencies
NEBA Pay enables users to make direct payments at online stores using the NEBA Token or other popular cryptocurrencies. This integration of crypto payments into the e-commerce platform eliminates the need for traditional banks and cards for transactions, opening the door for global customers, including those without easy access to banking services.
Low transaction fees
Due to its decentralized nature, NEBA Pay significantly reduces the need for payment intermediaries. This results in substantially lower transaction processing fees compared to the typical fees levied by credit card companies or other payment methods. Lower costs mean higher profits for merchants and potentially better prices for end consumers.
High speed and scalability
NEBA Pay is equipped to serve the mass market with instant or near-instant transactions, even with high user volume. The payment network is designed to support millions of digital wallets and transactions, ensuring that as the platform grows in popularity, the user experience remains smooth and lag-free.
Security and transparency
Every payment made via NEBA Pay is recorded in a blockchain, providing an immutable and transparent record of transactions. This dramatically reduces the risk of fraud or chargebacks while increasing trust between unknown merchants and buyers. With the use of cryptography and decentralized control, users' financial data is better protected from leaks and misuse.
Synergy Between NEBA Token and NEBA Pay
NEBA Token and NEBA Pay are interrelated components of NEXT BASKET's overall Web3 strategy, each amplifying the effect of one another.
NEBA Token powers NEBA Pay. The token serves as the primary means of payment on the network, and the discounts and cashback offered through it encourage more consumers and merchants to switch to NEBA Pay.
NEBA Pay extends the application of the NEBA Token. Thanks to the payment system, the token is used not only for internal loyalty programs but also as a real means of payment in everyday commerce. This increases demand for and turnover of the NEBA Token, which supports its value and utility.
The synergy creates a self-sustaining growth cycle. As the network expands, more participants use the NEBA Token through NEBA Pay, and the more the token is used, the more attractive and efficient the payment infrastructure itself becomes. This visionary combination lays the foundation for a decentralized e-commerce ecosystem where success is shared and multiplied among all participants.