Your Online Choices is a policy that provides information about online behavioral advertising and gives users the tools to manage their preferences for targeted ads.

Interest-based advertising (or online behavioural advertising) is a practice that is based on internet browsing activity, over time and across different websites and/or apps, and allows Us to deliver adverts to you as web users which reflect your interests. It’s safe, transparent, and designed to empower you, the consumer.

Interest-based advertising is a way of serving advertisements on the websites you visit and making them more relevant to you and your interests. Shared interests are grouped together based upon previous web browsing activity and web users are then served advertising which matches their shared interests. In this way, advertising can be made as relevant and useful as possible. Relevant ads can also be delivered based upon the website contents’, including products, you have recently been viewing. This is known as ‘retargeting’.

How is my privacy protected?

The data on which interest-based advertising is delivered is based on your browsing activity. If this analysis infers a particular interest, a cookie – a small file used by most websites to store useful bits of information to make your use of the internet better – or similar technology (check out our Cookies Policy) is placed in your computer.

You can control you ad experience online. As you browse the web and visit different websites, you can control which non-essential (e.g. for advertising purposes) cookies you accept or refuse. This is done often through site notifications, and additionally through your browser settings. You can also visit our Cookies Policy to learn more about interest-based advertising and signal your preferences towards companies involved.

Turning off interest-based advertising does NOT mean that there will be no more advertising on the internet. However, the advertising that you will see is likely to be less relevant to your interests.

For more information, please see our Cookies Policy.