The Network Advertising Initiative (NAI) is an organization dedicated to ensuring responsible data collection and use for digital advertising.

The NAI provides consumers with tools to manage their advertising preferences and opt out of interest-based advertising from NAI member companies.

Some of the ads you see on the Web or in applications on your mobile device are tailored to your interests and based on your activity online or in the applications on your mobile device. This type of ad tailoring — sometimes called “interest-based” or “online behavioral” advertising — is enabled through various technologies, including browser cookies, mobile advertising identifiers as well as other non-cookie technologies. Tailored digital ads help support the products, services and content you enjoy online.

Opting out of interest-based advertising does not mean you will no longer see advertising online. It does mean that the company or companies from which you opt out will no longer show ads that have been tailored to your interests.

When opting out of Interest-Based Advertising on this browser, we may store your preference in opt-out cookies in this browser. Sometimes a browser’s configuration may prevent companies from setting opt-out cookies. If your browser’s settings blocks cookies you may experience unsuccessful opt-out requests and may see a message that an “Opt-Out is Blocked by Browser Settings,” or that an “Opt-Out is Temporarily Unavailable.”

For more information, please see our Cookies Policy.