NEBA Token Marketing Strategy

Updated for 2025

Introduction

This detailed marketing strategy outlines the roadmap for successfully launching and growing the NEBA Token.

Main Objectives

Community Building

Target of 200,000 Telegram members

Gamification

NEBAverse game with 30M NEBA Tokens rewards

Community Scaling

Migration to Discord platform

Social Media Growth

Enhanced presence on X (Twitter)

Private Investment

Focus on private investors pre-launch

Key Budget Adjustments

Phase 1: Pre-Launch

February – March 2025

€100,000/month

Private investor outreach and community growth

Phase 2: Public Offering

April – May 2025

€200,000/month

High-impact advertising

Phase 3: Post-Launch

June 2025 – May 2030

€30,000/month

Maintain visibility and support growth

Target Markets

Europe

Germany, UK, Netherlands, Switzerland, Eastern Europe

Asia

South Korea, Japan, Indonesia, India, Pakistan, Vietnam

Latin America

Brazil, Argentina, Mexico

Middle East & Africa

UAE (Dubai), Turkey, Nigeria, South Africa

No direct advertising in the USA, Canada, and Singapore (except for private sales)

Marketing Strategy Phases

Phase 1: Pre-Launch

February – March 2025

Build a strong foundation among private investors and expand the community.

Private Investor Outreach

  • Direct engagement via LinkedIn, X, and webinars
  • Exclusive Telegram & Discord groups
  • PR articles in financial media

Community Building

  • 200,000 Telegram members target
  • NEBAverse game launch
  • Giveaways and contests

Targeted Advertising

  • Brave Ads campaigns
  • DappRadar promotion
  • €30,000 ad budget

Phase 2: Public Offering

April – May 2025

Maximize visibility and investor participation in the Launchpad event.

Digital Advertising

  • Multi-platform campaigns
  • €80,000 monthly budget
  • Global reach optimization

Media Coverage

  • Major crypto media coverage
  • Executive interviews
  • €50,000 monthly PR budget

Community Growth

  • Daily interactive content
  • Live Q&A sessions
  • Community polls

Events & Partnerships

  • Major event sponsorships
  • Strategic partnerships
  • €30,000 event budget

Phase 3: Post-Launch

June 2025 – May 2030

Maintain token visibility, increase adoption, and drive long-term value.

Community Engagement

  • Monthly AMAs
  • Staking incentives
  • Platform migration

Sustained Marketing

  • Retargeting campaigns
  • €15,000 monthly budget
  • Platform optimization

Media Presence

  • Regular crypto media coverage
  • €10,000 monthly budget
  • Thought leadership content

Events & Network

  • Continuous event presence
  • €5,000 monthly budget
  • Industry networking

Performance Measurement & KPIs

Telegram Growth

200,000 members

30%+ daily engagement

NEBAverse Game

2M+ players

15+ min avg. session

Discord Migration

100,000+ members

Post-TGE active users

X (Twitter) Growth

500,000 followers

10M monthly impressions

Paid Advertising

5%+ conversion

10M+ monthly reach

Media Coverage

50+ publications

20M+ combined views

This marketing strategy prioritizes private investor engagement before public marketing, ensuring a strong community and strategic partnerships before the Launchpad event in May/Jun 2025. By focusing resources on high-impact advertising and community-driven growth, NEBA Token is positioned for sustained success in the Web3 ecosystem.