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This strategy describes a comprehensive approach to the successful market launch of a NEBA Token through a Token Generation Event (TGE)
It covers key marketing channels, activities and tools aimed at building a strong community
Generating interest and stimulating investment through community engagement
€340,000
• €140,000 for core marketing activities
• €200,000 for KOL Marketing
• Campaign period: June - September 2026
• Public Offering (TGE): September 14, 2026
| Channel | Monthly budget (EUR) | Activities |
|---|---|---|
| PR campaigns | 20 000 | Sponsored articles, interviews, press releases |
| Advertising on social networks | 20 000 | Advertising on Twitter, LinkedIn, Instagram, TikTok |
| Paid advertising | 20 000 | Google Ads, crypto networks, native advertising |
| Influencer Marketing | 20 000 | Collaborate with crypto and tech influencers |
| Building community | 20 000 | Telegram, Discord, Reddit, Medium, Facebook groups, LinkedIn groups |
| Education campaigns | 10 000 | Articles, videos, webinars and podcasts |
| Brave Ads, DappRadar and AdEx Network | 15 000 | Advertising on specialized crypto platforms |
| Sponsorship of events | 15 000 | Participation in crypto events with own booth and lecture |
| KOL Marketing | 200 000 | Collaboration with key opinion leaders (KOLs) |
| Total | €340 000 |
Establishing NEBA as a leader in blockchain-based e-commerce
KPIs:
Encourage active participation in all phases of TGE: private placements, pre-sales, staking and public offerings
KPIs:
Establishing NEBA as a credible and innovative project in the blockchain and Web3 space
KPIs:
Important: We will avoid advertising in the US, Canada and Singapore except for Private Sales
Germany: active blockchain community. High demand for cryptocurrencies and decentralized financial (DeFi) projects
UK: a leading centre for fintech and blockchain innovation. Large audience of crypto investors
The Netherlands: open to innovation and Web3 projects. A popular destination for crypto enthusiasts
Switzerland: known for its "Crypto Valley" and blockchain-friendly regulations. Ideal for targeting high net worth and institutional investors
Eastern Europe (especially Poland, Ukraine, Romania and Serbia): active crypto enthusiasts and higher adoption of DeFi solutions. Lower advertising costs with excellent return on investment (ROI) potential
South Korea: one of the most active crypto communities globally. Strong interest in ICOs and new token launches
Japan: stable regulatory framework for cryptocurrencies. High technological literacy among the population
Indonesia: A fast-growing market for crypto and blockchain. Large base of young, tech-oriented people
India: Despite regulatory challenges, crypto enthusiasm is growing rapidly. Huge potential market with very active online population
Pakistan: 6.5% of the population owns cryptocurrency
Vietnam: among the top 10 countries in cryptocurrency adoption. Young and digitally oriented population
Brazil: the largest crypto market in Latin America. Highly engaged investor base
Argentina: Significant interest in cryptocurrencies due to economic instability. Popularity of projects offering staking or passive income opportunities
Mexico: a growing crypto community led by younger investors. High social media activity and interest in new projects
UAE (Dubai): a major blockchain and crypto hub in the region. Ideal for attracting high-profile investors
Turkey: one of the most active countries in terms of cryptocurrency use. High interest in DeFi and long-term investments
Nigeria: the leading country in cryptocurrency adoption in Africa. Active young audience interested in decentralized technologies
South Africa: well-developed crypto infrastructure and active market for blockchain projects
To ensure the effectiveness of the marketing strategy, it is necessary to continuously measure results, analyze data and make necessary adjustments
This process includes:
Specific KPIs will be tracked for each marketing channel to assess its effectiveness and return on investment (ROI)
Short reports will be produced that track key KPIs by channel. These reports will be used to quickly identify successful/failed activities and timely response
Detailed monthly reports will be produced analysing the overall performance of the campaign. These will include an analysis of KPIs, ROI, goals achieved, issues encountered and suggestions for optimization
Different variations of ad messaging (text, images, CTAs) will be tested to determine which lead to higher engagement and conversions
Different visual elements (banners, videos, infographics) will be tested across channels
Different versions of landing pages will be tested to optimize conversion rate
Various missions, puzzles, reward systems will be tested to enhance the "Nex! in the NEBAverse" experience
Different formats and topics will be tested
Social listening tools will be used to track: online mentions of the NEBA Token, the tonality of opinions (sentiment) — positive, negative, neutral, and key discussion topics.
Competitor project activities will also be monitored and analyzed to identify best practices and potential threats
Based on the data collected and the analyses made, the marketing strategy will be optimised on a regular basis. Emphasis will be placed on the most effective channels and activities, budgets will be reallocated, new approaches will be tested
The team will be agile and adaptable, so they can respond to dynamic market conditions and take advantage of emerging opportunities.
This comprehensive marketing strategy, with a focus on building a strong community, gamification, KOL marketing and strategic partnerships, aims to position NEBA Token for successful TGE and long-term development
Regular measurement of results, A/B testing and strategy optimization are the keys to achieving the set goals