Category: Web3

Introduction In a world where digital innovations constantly reshape consumer expectations, loyalty programs must go beyond simple points and generic offers to remain relevant. The rise of Web3, a decentralized, user-centric era of the internet, presents new opportunities for businesses to tap into token-based rewards and blockchain loyalty points. One prime example is NEBA, a...

Introduction As digital ecosystems expand and innovate, the rise of Web3 technologies is revolutionizing the core mechanics of the online shopping experience. The era of centralized e-commerce - where a handful of major platforms dictate the rules, control customer data, and limit freedom - may soon become a relic of the past. Instead, a new...